Rolex will reveal its new products for 2023 on March 27th.
Like every year the watch world is giddy with anticipation. And like each year, the brand has released a teaser video to kick the hype and speculation into overdrive. This time, it reveals quite a bit about what to expect, with hints at multiple new models — yet without giving too much away.
We had our predictions for what Rolex could possibly release this year, and we’ll bring you up-to-the-moment news when we have all the details in just a few days. But for now, here’s what the Rolex teaser video reveals — and what it doesn’t.
A Redesigned Explorer (I)

It’s the Explorer’s 70th birthday this year, there’s plenty of mountainous imagery in the video, and a watch right at the beginning with an Explorer (I) dial. The case, however, appears to have something new: chamfered lugs. This would be a significant departure and could signal what is an entirely new case design for the collection — nay, for the brand. Many watchmakers soften their cases edges with elegant chamfers, but that’s simply not a modern Rolex thing, so far.
It was only in 2021 that the line got a major overhaul bringing its sizing back down to 36mm (from 39mm) as well as an unexpected two-tone version, so it would be even more surprising for the line to get another major overhaul so soon.
We guessed at the possibility of a white dial, which would be pretty cool, but the video seems to negate that with white text visible through the crystal’s glare. The case material could be white gold or platinum, but it’s probably steel — but what if it was titanium? That would be pretty cool, though likely a longshot. Along with a new case design is the possibility of a new size as well, but we’ll just have to wait and see.