It was a big year for watches but a bigger year for enthusiasts. Though the numbers pointed to a tough 2016 and early 2017 for the Swiss watch industry, things appear to be bouncing back, thanks in no small part to watchmakers actually adapting to the changes in the industry and acquiescing to enthusiast’s vocal complaints and desires.
For one, luxury brands, such as IWC, started to embrace e-commerce. Efforts to bring back beloved references and create more accurate vintage reissues were also in full force. But perhaps most exciting was a movement by brands to offer more value for money, in part advancing the science and art of watchmaking at universal price points.
Timex Marlin

The Marlin caused quite a stir upon its release in the fall. Not only is it Timex’s first hand-winder in decades, it’s one of the few mechanical watches you can get under $200. That’s not all, though — its design is a completely accurate recreation of the ’60s original. And while Timex’s affordable quartz watches have dominated the lower end of the market, a reentry into mechanical watches could ignite more enthusiasm from young buyers for mechanical timekeeping. Given the overwhelming popularity of the Marlin (it has already sold out twice, though there should be more on the way), it would make sense for Timex to pursue more heritage-inspired mechanical timepieces in 2018.