Longines is the kind of brand that you read about deep on subreddits and watch forums. What do you read about them? They’ve been around a very long time, and they make really fabulous watches, and they aren’t overpriced like a lot of other old excellent luxury watch brands. Watch enthusiasts them for all of this, of course, and also for the brand’s incredible watchmaking chops. It’s also easy to see what a lot of watch lovers see: a wide range of beautifully designed watches filled with great watchmaking technology and timeless style.
The Longines Master Collection in particular hits a sweet spot. For more than 15 years, he Longines Master Collection has been a place for the brand’s watchmakers and designers to explore classical style and designs with a tasteful modern eye. Envisioning — and re-envisioning — what makes mechanical watches beautiful is a special art, with one foot in tradition and the other in creativity, makership and modern technology.

The most notable Longines Master Collection watches pair sharp classics with technology advancements that add to the style. The Longines Master Collection Moonphase, which has some seven variations, for instance. At both 40 and 42mm, its clean dials and stainless steel cases are elegantly shaped, with eye-catching style — the perfect home for a moonphase complication, a beautiful tool for telling the natural world that looks simple but takes a lot of high-tech watchmaking to go. This comes in at a fantastic price point for such Swiss watchmaking prowess and technological wizardry. (This is the recipe for watch forum talk starting up.)

Another standout from the collection: The L2.673.4.78.3, gleaming and modern with its triple subdials, silver “barleycorn” dial and chrono pushers. A 66-hour power reserve, hand-indicated date, chronograph small seconds dial, moonphase — this is the watch for someone who likes a lot going on, and can handle it beautifully.
Clean, you ask? How about the more feminine L2.409.4.87.0, with mother-of-pearl dial, a long, elegant sweep-seconds hand and blue alligator strap on a perfectly sized 34mm case? And did we mention its understated diamond indexes?