Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.
Founded in 1989 by American entrepreneur Barry Cohen, Luminox occupies a unique segment of the watch space that bridges horological enthusiasts, outdoor recreation, and emergency services/military. Elite groups such as the U.S. Navy SEALs have depended on their timepieces as an essential component of their kit. (A full list of the distinguished organizations that use Luminox watches can be found here.)
In addition to emergency services, Luminox takes environmental responsibility seriously — they offer multiple watches made of #TIDE material (ocean-collected waste plastic). Luminox’s parent company, Mondaine Watch LTD is a carbon-neutral manufacturer and publishes an annual sustainability report. Part of this comes in the form of Luminox’s (Mondaine Group’s) partnership with FairVentures, an organization that implements agroforestry to assist in offsetting carbon footprints.
Luminox remains a value-driven adventure watch company that stands out by being a leader in watch luminescence technology. LLT (Luminox Light Technology) consists of tritium gas-filled tubes that illuminate hands and hour markers on the brand’s wares. The distinct advantage of using LLT for lume is that the luminance does not rely on a battery or have to be charged by ultraviolet light (like the sun) to be activated. The tritium tubes are safe and stay constantly illuminated for 25 years. This technology is perfect for Navy SEALs and other elite organizations.
True to its ethos, Luminox is a partner of the Navy SEALs Foundation, providing support for warriors, veterans, and families of Navy SEALs with resources for tragedy, recovery, education, and programs for physical and mental health.
