Events and limited edition announcements take place all year in the watch industry, but there’s nothing like the annual Only Watch auction: Benefiting muscular dystrophy research, it’s become a platform for dozens of watchmakers to produce something special and unique.
Each watch entered has to be one-of-a-kind, and while some companies might only offer an otherwise unavailable color, many watchmakers bring some of their most interesting and creative work to the challenge each year. Not only is it a chance for the brands to be a bit experimental and get some media attention, but new or unusual features that show up in these one-off watches sometimes signal future collections that will be more widely available. Anyone interested in watches has a lot to explore at each Only Watch installment, even if they’re not bidding themselves.
This year, the auction is taking place on November 6 in Geneva, but most of the 54 participating brands have already announced their contributions. Below are some of the standout examples from 2021 Only Watch, but from Hublot’s mostly sapphire crystal Big Bang watch (pictured above) to Konstantin Chaykin’s mind-blowing Martian watch, there are indeed many more fascinating works of horological art to check out on the auction website.

Tudor Black Bay GMT One
Tudor always offers something notable to Only Watch. This year, it’s a version of their Black Bay GMT with a steel case that’s been treated to look aged like a tool that’s been living in a garage for 30 years. (It’s also reminiscent of, say, G-Shock’s worn-in-looking Full Metal watch.) How did Tudor achieve this effect? It’s a “secret,” and it’s so cool that many fans liekly hope for a similar production model.
