Don’t expect anything from Israeli independent watchmaker Itay Noy that either looks or functions like a traditional timepiece. Employing his own artistic twist on horology, Noy’s latest creations are colorful takes on existing watches that are striking both for their looks and creativity.
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Both new Color Wheel watches sport a stark white face and rainbow theme expressed as the date and as the hours, respectively. It might not be obvious exactly how the Color Wheel Hour — which is based upon the Itay Noy’s Time Tone collection — works, or how the time is read simply by looking at a still image.
Once you get the hang of it, however, the watch is easy to use: the 12 large, vibrant dots are not simply markers but themselves move around the dial to indicate the current hour. (The concept is that the owner chooses the color he or she wants to represent the current hour.) Look closely, and you’ll notice there are white-on-white indices and hands to more traditionally mark the minutes (with a red dot at the tip) and seconds.
The Color Wheel Month (Full Month collection), on the other hand, is slightly more traditional in some senses. Whereas you’ll most commonly find a date window at 3 or 6 o’clock (sometimes the dreaded 4:30) displaying the number on a disc beneath the dial, Itay Noy’s uses 15 windows.
The date itself can be read most easily at around 3:30 due to spacing that separates it from the next number, but the other even or odd days of the month can all be seen simultaneously in progressive tones of the rainbow. There are no hour markers, and a tiny seconds hand is visible around 7 o’clock.