Watch buyers often start with a very broad question: sport watch or dress watch?
If it’s a sport watch, then the choices branch in a hundred directions like a choose-your-own-adventure novel. Clearly defined genres of sport watch include dive, pilot and motorsport watches as well as military watches and more, each seemingly with its own sub-genres. In this context, it makes sense to define a watch by its intended purpose, but this leaves dress watches — ostensibly just for “dressing up” — lumped into a single ill-defined mass despite the variety that exists.
Aside from its pragmatism and simplicity, a dress watch is primarily identified by its design and aesthetics: you more or less know a dress watch when you see it. This is subjective, of course, as watches made for action in the past may today be viewed as “dressy.” There are, however, a range of different (though often overlapping) types of dress watches available, and being aware of the most common traditional styles will help any potential buyer narrow down their search.
Classical Dress Watches
If a dive watch is rock-n-roll, think of the classical style of dress watch as a string quartet playing Bach: the feel is very conservative and perhaps even of another time. Typical traits might include Roman numerals or simple stick indices, thin hands, monochromatic colorways and traditional decorative techniques like guilloche.
Tissot Le Locle Powermatic 80
All the essential features a classical dress watch should have in an affordable package. A solid automatic movement boosts its appeal.
Diameter: 39.3mm Movement: ETA C07.111 Price: $575
The original Breguet hands, real engine-turned, guilloche-engraved dials and high-level in-house movements mark the king of the classical dress watch style.
The minimalist approach to watch design is naturally understated and easy to fit into a dressy theme, even though it can also have a casual feel. German and Scandinavian brands seem to have a knack for this genre, as exemplified by the Bauhaus movement. Pared-back dials with thin cases can feel fresh and contemporary compared to those of more traditional watch styles.
MVMT Arc Automatic
MVMT offers the basic minimalist look with its inexpensive automatic watch, but a 41mm diameter offers a bit more presence than that of many dress watches.
Many dress watches are characterized by simplicity, but this doesn’t have to be the case. If rendered in an elegant way, dress watches can incorporate a range of complications, features and information — and this offers a whole new wearing experience. Calendar information and moon phase indicators are popular features, but even chronographs are fair game.
Junghans Max Bill Chronoscope
An absolute classic of Bauhaus design, the Max Bill Chronoscope shows that not all chronograph watches have to be sporty.
Diameter: 40mm Movement: ETA 7750 automatic Price: ~$1,995
Square and rectangular watches were once much more popular, but today the vast majority are relegated to formal styling. The proportions are key to getting a good fit, so remember that these watches wear larger than their diameter would suggest. Thin cases also help, and when you get the proportions right the look is as classic as it gets.
Nomos Tetra Neomatik 39
Nomos once again offers a unique, contemporary look with one of the few modern square watch designs that feels both original and understated.
Jaeger-LeCoultre Reverso Classic Duoface Small Seconds
The Reverso is Art Deco heaven and this particular version reverses to offer two time zones via two dial options — both of which are equally appropriate for dress watch duty.
Possibly the quintessential dress watch, the Cartier Tank comes in multiple versions, but the Must de Cartier offers automatic winding and a relatively affordable price.
Diameter: 31mm Movement: Cartier MC 1847 automatic Price: $3,700