How does one break into the confusing, esoteric world of watch nerdery? Our new column, “How to Be a Watch Guy,” aims to answer all your new watch guy questions, and help you navigate the always exciting — but sometimes intimidating, complicated, and pricey — world of watches.
Being obsessed with wristwatches may seem like a solitary pursuit to the uninitiated, but there’s whole side of the hobby that’s highly social. “Watch guys” bond over shared interest and knowledge, but taking your passion from the internet to in-person encounters isn’t without its pitfalls and potential faux pas.
Watches can be very expensive and very personal items, so it’s wise to tread lightly and remain respectful. At the end of the day, a lot of it comes down to basic common sense, but whether at a dedicated watch get-together or on the street, here are some quick etiquette guidelines that’ll help you have a positive experience.
Remark on someone else’s watch with tact.

Say, you see someone out in the world with an interesting watch and you’d like to strike up a conversation. Ease into it! Some people might be taken off guard and initially suspicious of a stranger interested in their watch — especially if it’s expensive.
“Nice El Primero!!” out of nowhere might simply cause confusion (not everyone knows the official name of their watch), so stick to something a little more cautious like “Hey, that’s a cool watch” or similar, followed by something more specific.
Quickly explaining yourself as a collector (or “watch nut” if you prefer a little more candor) will set the appropriate expectations for any further discussion. Not everyone will be receptive, but it should help diffuse any natural defensiveness.