How does one break into the confusing, esoteric world of watch nerdery? Our column, “How to Be a Watch Guy,” aims to answer all your new watch guy questions, and help you navigate the always exciting — but sometimes intimidating, complicated, and pricey — world of watches.
There’s more to being a watch enthusiast/nerd/collector/aficionado/what-have-you than simply liking watches: It’s a lifestyle, and part of it is obsessively consuming watch content that helps you develop an even deeper appreciation for timepieces, context for understanding them and keeping up with the latest topics that dominate conversations in the social side of the scene. That might take the form of online articles (we’re glad you’re here), YouTube videos or just listening to fellow watch lovers or experts banter about the latest releases, controversies or trends — i.e., podcasts.
You may already be voraciously listening to watch podcasts (the Gear Patrol Podcast regularly touches on watches, too) — but if not, you’re missing out. There are more good ones than you might imagine, in fact, as just about every watch media and many watch brands have their own podcasts, but here just are a few to which you should give a listen.
The Grey NATO

Part of the Hodinkee watch media empire, the Grey NATO is one of the most popular podcasts for watch enthusiasts. It’s hosted by veteran watch journalists Jason Heaton and James Stacey who also regularly include travel topics and have a slant toward tool watches. Episodes come out about once a month.