In the age of the smartwatch, an analog timepiece can look a whole lot smarter than its high-tech counterpart. Nonetheless, it’s hard to argue with the convenience and functionality of a watch that has as much computing power as a laptop. As much as we’d like to have our cake and eat it too, life is about trade-offs and compromises — at least until it isn’t. The new TAG Heuer Connected packs all the features and functionality you’ve come to expect from a top-of-the-line smartwatch while maintaining the class and elegance of a Swiss chronograph-inspired timepiece. Combining the brand’s timeless aesthetic with a state-of-the-art, custom-designed digital experience, the new TAG Heuer Connected is the watch to look out for this holiday season. Find out more about what makes it tick below.

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Tapping Through Time: At first glance, the TAG Heuer Connected looks just like one of the brand’s legendary chronographs from decades ago. The 45mm steel or titanium case recalls the design, materials and finishes of more than a century of watchmaking, that is, until you tap the OLED display to bring up your realtime health and fitness data.
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