You more or less know the look of a Rolex watch. Some of brand’s signature design elements — from Mercedes hands to fluted bezels — are so recognizable and ubiquitous that they seem nearly set in stone, and even the tiniest tweaks on new models can make Rolex fans’ heads explode. But it hasn’t always been this way.
That’s why it’s interesting to discover examples of Rolex watches that contradict the conservative and familiar image — or, Rolex watches that don’t “look like” Rolex watches. If you think you know Rolex, here are five watches that very well might blow your mind.
Rolex King Midas

Rolex’s formula for success is rooted in pragmatism — experimental, avant-garde design doesn’t fit so much with the brand’s personality as we know it. This mostly holds true throughout the brand’s history, but the 1970s was kind of a crazy decade, and somebody at some point let Gerald Genta sit at the Rolex drafting table.
Known for his eccentric, design-oriented watches, Genta came up with a case based on the shape of a Greek temple. It could be seen to fit in among the many ’70s watches that are obligatorily described as “funky,” but it sure doesn’t look like anything else from Rolex.