Not so long ago, smartwatches were touted as the latest and greatest. Today? Not so much. Sales numbers from Q3 of 2016 suggested a sharp decline in the segment and that, at least for now, the market has cooled. Hell, type “smartwatches are” into Google and the drop-down suggestions finish that phrase with “dead,” “dumb,” “pointless” and “stupid.” The issue? While smartphones, laptops (or tablets) have become de facto necessities in modern life, smartwatches have yet to prove themselves as essential.
That isn’t to say they’re useless — studies and surveys on consumers’ use of smartwatches show that a considerable amount of people’s usage comes from quick glances for time and notifications, with fitness and health tracking also being a big draw. But with low battery life (roughly a day or so for the most part) and generally dorky looks, the smartwatch market leaves potential buyers wondering if plunking down anywhere from $270 to $1,050 for, say, an Apple Watch 2 is actually worth it.
Hybrid smartwatches, however, are a burgeoning niche in wearables that offer something of a compromise. Powered by a traditional watch battery in lieu of lithium ion, they have months of life, and with analog dials and hands, there’s little to tell them apart from any decent-looking quartz piece. Yet hidden inside are sensors and processors that offer fitness tracking and notifications in addition to the time; simply connect your watch to your phone via Bluetooth, download a corresponding app and you’re good to go. For some, it might be enough to keep with the technological times without turning into an Inspector Gadget-esque hyperconnected mess.
It’s a nascent market, first pioneered years ago by the likes by both gadget companies like Withings and even Swiss watchmakers like Frederique Constant. But more and more watches are cropping up. Fossil recently launched some 40 hybrids across all of its brands; MMT — which comprises Frederique Constant, Mondaine and Alpina’s smart offerings — is on its second generation of “Horological Smartwatches”; Timex launched its latest take on the style; and there are a number of analog smartwatch projects today on Kickstarter.
So, are we at the dawn of the future of watches? I tested two different models to find out.
The Watches