We often like to think complexity in watchmaking lies almost entirely in the movement, but that doesn’t do much justice to the effort that goes into the actual look of a watch. Watch design requires a mastery of both 3D and graphic design. It requires designers to convey an original idea or an aesthetic with a very small amount of space, with seemingly endless tweaking, all around a tiny piece of machinery while taking into account comfort and ergonomics.
Many watches — even high-end watches with crazy mechanical complications — don’t always nail it in the design department. But for those that do, you’ll find they’re penned by passionate, skilled designers. We spoke with three, for an in-depth look at the thought and work that goes behind making a watch beautiful.
5 Questions with a Master of Automotive Watches, Bradley Price
How a designer turned his love of cars into one of timekeeping’s most beloved young brands.
