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In 1999, Tissot debuted its first collection of touchscreen timepieces. Nearly a decade before haptic displays started facilitating everything around us (the iPhone launched in 2007), the Touch line of watches were a unique vision of what a “tool watch” could be. While they were not the first watchmakers to integrate tactile features, the T-Touch watches were and are specialized instruments, each tailored to a specific user — divers, navigators, mountaineers.
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Sixteen years later, and the sui generis nature of touchscreen technology is gone. When you talk about “touchscreen watches”, most assume you’re talking about a “smartwatch“. And yet, even as this haptic landscape changes — including some from the Swiss old guard entering into that fray (like Breitling’s B55) — Tissot continues with its T-Touch line. This made me wonder: Is there still a place in our market for the Tissot T-Touch Expert Solar ($1,150), the world’s smartest “dumbwatch”?

That price point is Tissot’s biggest problem – at least at first glance. At approximately the same price as not one, but two 42mm Apple Watch Sports, and people with a penchant for the forefront of tech will think that there, they’ll have an infinitely more capable option. And, with thousands of apps at their disposal, they do. Most will toss the traditional timepiece aside. But the smartwatch and all it’s beautiful hordes of information misses the point. The Tissot T-Touch Expert Solar is a tool watch, made for a very specific buyer. It measures specialized data, crucially important to its intended user. It operates on power from the sun, not a USB. It doesn’t need a smartphone to maximize capabilities. Most information your smartwatch can tell you isn’t pertinent when negotiating Bryce Canyon or when you’re trying to locate your dive buddy. That is the Tissot’s domain.
Unpacking the T-Touch Expert Solar, I noticed first the lightness. With a titanium case sitting on a silicone band, this watch weighs in at only 89 grams. Since I am used to strapping stainless steel to my wrist, I usually associate this lack of heft with cheapness, but the Tissot is beyond such common impulses. There is an inherent toughness to the titanium that gives the watch an air of preparedness — it will go anywhere and likely outlive me. The fact that this precious metal trades for around $7/g also makes the pricing seem thrifty. The dial is comprised of photovoltaic cells that keeps the watch charged — a feature T-Touch owners have been clamouring for for years. The checkerboard layout looks exquisite at any angle and, despite the 45mm case size, the Expert wears much smaller than the size sounds.