Given the right circumstances, a watch that shows up in a film can reach icon status for watch enthusiasts and movie buffs alike. It can be downright astonishing what screen time can do for a watch’s popularity and value, especially on the wrist of the right actor.
But things have changed since the mid-1990s; whereas the choice to use a watch in a movie was once a pure wardrobe decision, it’s now often the product of contractual marketing agreements. Generally, collectors are most interested in watches from before the era of product placement — it’s no surprise that the pieces picked for ad money just aren’t as cool. Below, we bring you our favorite silver-screen timepieces that have made a huge impact on both cinema and the watch world.
Dr. No: Sean Connery’s Rolex Submariner 6538

If there were a Holy Grail of movie watches, the Rolex Submariner reference 6538 worn by Sean Connery in the first few Bond Films is a likely contender. With a tight budget and no help from Rolex during production on Dr. No, producer Cubby Broccoli supposedly gave Connery the watch off of his own wrist — and it ended up becoming a legendary timepiece. Today, the average 6538, which is not very easy to find, can fetch six figures in the right condition. But the real deal, purportedly owned by the Broccoli family, is likely priceless. The Bond name carries so much weight that it essentially launched watch marketing in movies with Pierce Brosnan’s Bond debut in Goldeneye; thanks to Jean-Claude Biver, Omega’s marketing genius, the laser-equipped Seamaster set a precedent in promotional agreements that today is commonplace.