It’s 2025 and it might seem like there are fewer reasons to buy an Apple TV 4K streaming box. That’s because Apple has partnered with many of the biggest TV manufacturers, such as LG, Sony, Vizio and Samsung, and integrated some features that were once exclusive to Apple’s streaming box — such as HomeKit, AirPlay 2 and even iTunes — into their TVs.
The reason is simple: Apple wants as many people as possible to subscribe to its streaming service, Apple TV+.
To watch Apple TV+ you need to have access to Apple’s TV app, which had previously only been available on Apple hardware: iPhone, iPad, Mac or Apple TV. But now it’s available on pretty much every smart TV’s operating system. No streaming box needed. This has left Apple’s streaming box in a tricky position. Is there any reason to get one?
The answer is yes, because Apple’s streaming box can do a number of things that new smart TVs with Apple TV-esque features can’t.
Your Basic Apple TV Questions, Answered

What is an Apple TV? (And what does it do?)
An Apple TV is a streaming box that plugs into your TV and lets you stream shows and movies from apps such as Netflix, Hulu, Max, and Disney+. It effectively turns any “dumb” TV into a smart TV. If you already have a smart TV, it allows you to run Apple’s smart operating system, tvOS, instead of your smart TV’s native interface.
What’s the difference between Apple TV (device), Apple TV+ (service) and Apple TV (app)?
The term “Apple TV” can mean a few different things.
There’s the Apple TV streaming box, which is the physical box that plugs into your TV.