“Oh, you like Mumford & Sons? I was like, the first to hear ‘Little Lion Man’.”
We all know that guy. Sometimes, to try and make things better, he’ll preface his little I-liked-this-before-you speech with “I don’t want to be that guy, but…” He’s not fooling anyone. He deserves everything that’s coming to him.
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Luckily, in the case of Apple’s iPad, no one can pretend to have discovered it before anyone else. On January 27th, 2010, all of us stood at the base of the mountain and bore witness to its stunning beauty. Its unveiling generated a buzz world-over, and for good reason: it looked like something out of the Jetsons, and brought to life Steve Jobs’s dream of a portable, easy-to-use device that allowed users to connect to the Internet, play games and consume media. Although some didn’t see the value (as Tim Cook gleefully pointed out in yesterday’s Apple keynote), it was an undoubted commercial success: in the iPad’s first 80 days, Apple sold three million units; by the release of the iPad 2, over 15 million. As of this month, over 170 million units have been sold.
Yesterday, we witnessed the next iterations of the iPad and iPad Mini. Although many critics (read: us) frowned at the lack of an iPhone 5S-like fingerprint sensor to wake the devices from their dreams of electric sheep, they did receive several user-focused upgrades.
For starters, the iPad has a new name: say hello to the iPad Air. Whereas the previous version was 9.5 x 7.3 inches and weighed 1.44 pounds (1.46 for the cellular version), the iPad Air is 9.4 x 6.6 inches and only weighs a pound. It also features a 20% reduction in thickness and a 40% reduction in bezel size over the previous version.
Despite the smaller batteries, both iPads maintain their impressive 10-hour battery life.