Brand: Samsung
Product: Galaxy S20 Ultra
Release Date: 03/13/20
Price: $1,400
From: samsung.com
There are plenty of places to start a discussion about the Samsung Galaxy S20 Ultra, the new flagship phone of Samsung’s next, renamed generation of its Galaxy S line. There’s the dual-band 5G connectivity, the 120Hz screen. Also, of course, the sky-high $1,400 starting price. But the question that jumped out to me the most when I first saw this beast, with its impressive 10x optical zoom and unheard of 100x digital zoom, is whether that camera is a revelation or a gimmick. The answer? Well, it’s both.

The S20’s ability to zoom optically up to 10x is a terrific feature, and the ability to zoom that deep without destroying image quality is a freedom I enjoy even if I use it less than I expected in practice. Beyond, to the 100x and even the more modest 30x zoom, the downsides start to overpower any practical application. Yes, it is a great party trick, but I can hardly imagine, like, using it.
10X optical zoom is incredible, but niche.
In case you forgot, zooming works like this. Optical zoom uses physical lenses to magnify your picture, letting you get closer with no compromise in image quality. Digital zoom takes a picture, crops it and enlarges, giving you chunkier pixels the further you zoom. By using a sideways mounted lens and a prism to fit inside a large but manageable camera bump, the S20 lets you get that deep 10x zoom guilt free, which is definitely incredible.
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