You are in a fishbowl, fully exposed to all the watchful eyes on the internet.
Big Tech has every click, every purchase, every “like” — going back at least a decade — cataloged and replicated across sprawling data centers the size of suburban shopping malls. Your digital history isn’t just for posterity, it’s for sale. And it’s valuable, fueling artificially intelligent systems used by groups such as political consulting firms to predict interests and behavior. It’s a highly lucrative bottom line: Google and Facebook, two companies that sell AI ad-targeting technology to the highest bidder, are valued at over a trillion dollars combined.
Most people don’t even realize they need to protect themselves, and even fewer know how. But it’s time to admit that the precautions you should have taken years ago are now just a start. Exactly how deep you want to go is up to you.
Step One: Protect Yourself
Large tech companies aren’t the only ones out for your data. Organized cybercriminals and rogue hackers trade known vulnerabilities to break into phones and computers for financial gain. On dark-web markets, “fullz” — a full set of personal information, including Social Security number, birth date, address — can sell for a few hundred dollars if the credit score is right.
The good news is that subpar digital security is one of the easiest things to fix. First step: examine every URL. Do you trust the site? Will it infect your computer with a drive-by download? Are you staring at an imposter page designed to steal usernames and passwords? Only install software from sites you absolutely trust, and run downloads through VirusTotal, a free service (owned by a subsidiary of Google’s parent company, Alphabet Inc.) that checks for malware by running files through dozens of antivirus services.
To protect your growing number of logins, use two-factor authentication with every site that supports it, from Amazon to Snapchat to your online bank, and faithfully apply software updates to patch vulnerabilities. Enable full disk encryption – standard on Windows 10 and OS X Yosemite or later – which converts exfiltrated information into mumbo jumbo, making it worthless to prying eyes.
As a final precaution, revisit your passwords. All of them. Repeated names and phrases are a single point of failure; once cybercriminals break into one internet account, they have access to everything – email, social media, banks. Use a password manager like LastPass to generate and store strong, unique passwords. Also consider buying a physical two-factor authenticator, such as Security Key ($20) or YubiKey 5 NFC ($45) from Yubico.