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The Essential Phone ($499) is the first product to launch from Essential Products, the new billion-dollar and design-focused company started by Andy Rubin, the creator of Android. It’s an Android smartphone with zero bloatware, similar to Google’s Pixel line, and high-end specs that put it on par with the likes of the Samsung Galaxy S8, LG V30 and Google Pixel 2. It’s supremely designed, with a unique and super strong titanium-and-ceramic body, edge-to-edge LCD screen, and a dual camera system. It also works as part of a modular system, similar to the Moto Z with its Modo Mods, so you can buy separate accessories as you go. Right now, only a 360-degree camera accessory is available, but more are expected to come.
When it launched, the Essential marketed its smartphone as something of an iPhone- or Galaxy S8-killer, but early reviewers noticed that the camera wasn’t as good as advertised. The app crashed frequently, processing photos took a long time, and the shutter speed seemed slow and laggy. Since then, there have been several firmware updates to remedy these “bugs” and, more significantly, the Essential Phone’s price dropped from $699 to $499 — leading many, such as Engadget‘s Darrell Etherington, to say that Essential Phone is “the best deal in smartphones.”
After testing the Essential Phone for a little over a week, along with its 360-camera accessory, here’s what you need to know:
The Good: The Essential Phone legitimately feels different from any other smartphone I’ve tested in 2017. It’s heavy, in a good way, and has a beautiful edge-to-edge display that’s bigger the iPhone 8 Plus’s. The phone is fast, built with the latest Snapdragon 835 processor, and runs like a top-tier smartphone. Its Android OS is bloatware-free, which, as a lover of the original Google Pixel, I found refreshing.
Who It’s For: First, you have to want an Android. And second, in order for it to work for you, you have to value good design. The Essential Phone has no branding, and it’s beautiful, from the screen to the materials used. Best of all, even with a big screen, the phone feels small in your hand; its 5.7-inch display is just slightly more diminutive than the iPhone X’s 5.8-inch display.