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This Easy Tip Will Help You Save Big on Your Next Sonos Speaker

If you’ve had Sonos speakers for years, you can probably save big on your next purchase — including the Ace headphones.

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By Tucker Bowe

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Updated

If you’ve owned Sonos speakers for a long time and were thinking about upgrading or expanding your Sonos system — maybe buying the new Ace headphones? Or the Era 300 or Era 100? Or a Sonos’s soundbars? — there’s something that you need to know.

As of November 2020, Sonos has introduced a new Upgrade Program that allows long-time Sonos owners to buy new Sonos speakers and get a 15-percent discount. This is not a trade-in program; you’ll still keep your old Sonos speakers. It’s an initiative by Sonos to encourage long-time listeners to expand their system with some newer products.

Does Sonos have a trade-in program?

Unfortunately, no.

Sonos eliminated its trade-in program in 2020 and replaced it with the current Upgrade Program. Previously, Sonos required you to brick your old speaker (by entering it into a recycle mode) before upgrading/trading in, but now you can just (for better or worse) hold onto your older Sonos speaker.

If you’re looking to get sell or just get rid of your older Sonos speaker, you don’t have any really easy options. You can try selling it on a third-party site like eBay or you can take it a local certified e-recycling centre.

Get These Discounts (If Eligible)

Here’s how it works:

  1. Go to the Upgrade Program’s landing page and sign into your Sonos account.
  2. Check the list of the Sonos speakers that you own to see which ones make you eligible for a discount.
  3. Check the box adjacent to the speaker.
  4. Scroll down and select “Activate credit.”
Sonos Upgrade Program
Once signed in, you can check which of your Sonos speakers is eligible for the Upgrade Program. My Sonos One SL—which is called “Beam” because I have it grouped with my soundbar—is eligible.
Photo by Tucker Bowe for Gear Patrol

If you are eligible for 15% discount, you can get a pretty great deal on the following Sonos speakers, soundbars, subwoofers or headphones. Here are the discounts:

(The below discounts have been adjusted to accommodate the 15-percent price increases on many of Sonos’s newest products.)

  • Ace: $449 $382 (save $67)
  • Era 300: $449 $382 (save $67)
  • Era 100: $249 $212 (save $37)
  • Sub Mini: $429 $365 (save $64)
  • Roam 2: $179 $152 (save $27)
  • Move 2: $449 $382 (save $67)
  • Five: $549 $467 (save $82)
  • Sub (Gen 3): $799 $679 (save $120)
  • Sub Mini: $429 $365 (save $64)
  • Beam (Gen 2): $499 $424 (save $75)
  • Ray: $279 $237 (save $42)
  • Arc: $899 $764 (save $135)
  • Port: $449 $382 (save $67)
  • Amp: $699 $594 (save $105)

The catch is that you can only use a discount code once per speaker. But you get a discount for each of the Sonos speakers that’s eligible for an upgrade. So if you have two older Play:1 speakers, you get two 15-percent discount codes which can be applied to any two new speakers.

When Sonos first launched this upgrade program, it was offering 30-percent discounts on its really old speakers and components, such as the Connect:Amp (Gen 1), Connect (Gen 1) and Play:5 (Gen 1), however it appears that those are no longer available.

Did Sonos get more expensive?

The answer is “yes.”

As of September 12, 2021, Sonos increased the prices of many of its most popular speakers, soundbars and other audio components by 10 percent.

You can learn more about these price increases, here.

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