Why This $20 Shoulder Bag from Uniqlo Is the Internet’s Go-To EDC Pack

Sometimes products go viral before they saturate everyday life — they appear in popular TikToks and Instagram Reels long before your friends buy one or your mom asks, “Hey, did you see this?” Such was the case with Uniqlo’s Round Mini Shoulder Bag — an EDC-ready shoulder bag that costs just $20.

Uniqlo Round Mini Shoulder Bag

Uniqlo

Uniqlo Round Mini Shoulder Bag

• $20 at Uniqlo

Last year, the bag earned the top spot on The Lyst Index, a quarterly report that ranks the trendiest products and the most popular brands, but also surveys the industry at large, speculating about things such as “The End of Trends” and which brands are poised to break out in any given year.

Uniqlo

Atop the list of the buzziest items was Uniqlo’s surprisingly cheap crossbody bag, surmounting more expensive releases like Rick Owens sunglasses, MSCHF’s Big Red Boots, Bottega Veneta earrings and Maison Margiela sneakers.

Why Do People Love It?

So why is the Uniqlo Round Mini Shoulder Bag so wildly popular? For starters, it costs only $20. But its rounded design also looks like another covetable design: the Dior Saddle Bag, which goes for anywhere between $2,000 – $4,000.

Its entry into The Lyst Index surprised even the organization that curated it: “Retailing at under $20, it’s the cheapest product ever to be featured in The Lyst Index,” they said.

Uniqlo

On TikTok, for example, the search “Uniqlo bag,” which yields hundreds of results featuring this particular style, has earned billions of views. Billions. And videos about it are overwhelmingly positive, too.

With its rounded design, adjustable strap, myriad colorways and deep center pocket, the bag is basic in the best way: you can fit a whole hell of a lot inside it without weighing it down or making it impossible to wear.

Uniqlo

Uniqlo Round Mini Shoulder Bag

• $20 at Uniqlo

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