If the jean jackets rocked by Kendrick Lamar at the 2025 Grammy Awards and Saquon Barkley at Super Bowl LIX looked a bit different to you, you’re not alone.
Technically speaking, the jean jacket we’ve all come to know and love over the past 40 years is called a Type III jacket. This “new” style that has been showing up with increasing frequency is actually a throwback to what preceded it. Let me explain.
A bit of history
As with most things involving denim, it all started with Levi’s. Denim jackets date back to at least the early 1800s, but the San Francisco dungaree slinger created its first official jean jacket in 1901.
It differed from the model known worldwide today by having vertical pleats running along either side of the placket and only one pocket placed in the middle of the left-hand front panel.

In 1953, Levi’s updated the design by adding a second pocket and replacing a back cinch with two side waist adjustments that have remained the standard.