Don’t Like What You See in Stores? Order Your Own Custom Sneakers

Turn your footwear fantasy into a reality.

someone ordering custom shoes on vans mobile site Vans

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Whether you’re an aspiring footwear designer or simply unhappy with what you’re finding online, there are a number ways to order your own custom sneakers. Big brands like Nike, for example, have programs for customer customization. You can pick your base model and its color scheme and even add a logo or your initials. It’s a hell of a deal considering Nike only adds on around $25-$40 fee.

There are, however, a number of ways to DIY your shoes, too. You could paint them, dip them in coffee, or try your hand at “aging” them. If that all seems like too much work, you can toy with one of the aforementioned programs, which are actually very easy to use. Ever customize your character on a video game or edited your avatar on a social media site? If so, you can make your own sneakers.

Products in the Guide

What You Need to Know

Sneaker Construction

You should brush up on your sneaker terminology — like vamp, quarter, mid, outsole, etc. — but most of these services offer visual clues as to which part of the sneaker it is you’re editing. Nike, for example, illuminates the chosen area with a light halo. It helps you keep track of the color or material you’re changing when looking at the sneaker from different angles. (Most of these services offer real-time 3D renderings of your designs.)

Wait Time

If you want custom sneakers, you’re going to have to wait, especially if you’re ordering from an independent artist, not a giant brand. If you order from Nike, for example, they’ll have your custom shoes shipped to your door in three weeks or less. Meanwhile, The Shoe Surgeon — a famous sneaker designer — might need months to complete your commission.

Limitations

It’s hard to get a sneaker truly custom-made. You’re usually only able to edit existing designs. Why? Well, one-off designs are expensive. Even mid-sized brands — like John Geiger — must set prices super high to compete with the fees he pays for ordering smaller quantities. Just know this going in, and remember it’s really all about color coordinating.

Ever wish you could get the sneakers you liked in colors you actually wear? Now’s your chance to create the one-of-a-kind style you’ve been daydreaming about. Nike lets members and non-members alike (membership is free and it gives you access to more customization tools) customize everything from the iconic Air Force 1 to soccer cleats using its Nike by You service (formerly Nike ID). You can choose from a selection of materials and colors, add text where available and even alter the official Nike logo.

Price: $130+
Wait Time: 3 weeks

Because Converse is owned by Nike, you can customize a few different versions of the venerable Chuck Taylor All-Star: the Chuck 70, a chunkier hiking Chuck and a few others.

Price: $130+
Wait Time: 3 weeks

Customization has been a core part of the brand’s DNA since it launched in 1966. Now, though, instead of paint brushes and Sharpie markers, folks can trust the manufacturers at Vans to make your personalizations for you. Pick from any of Vans’ classic styles — Slip-On, Old Skool, Sk8 Hi, Authentic, Era — and then choose from an endless assortment of colors, materials and patterns; you even have the option of uploading your own photos.

Price: $80+
Wait Time: 3-4 weeks

If you have some extra dough to spend, get a custom pair from The Shoe Surgeon, the go-to sneaker designer of the stars. Celebrities, rappers and athletes galore own Shoe Surgeon exclusives, and he could make you a pair… for $5,000, of course. His designs are essentially shoes rebuilt from scratch, so he can make alterations to design and shape, not just color or material.

Price: $5,000+
Wait Time: 6-8 weeks

Interested in customizing a pair you already own? LA’s Goods and Services offers resoling services for sneakers. Typically, you can only get boots or shoes resoled, but this LA shop has figured out ways to add several different types of outsole to everyday Nike, Adidas and Converse sneakers.

Price: $150-$2,000
Wait Time: Varies by project

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