Just over a month before Rihanna made her pregnancy announcement in red Maison Margiela MM6 x Salomon Cross Lows during the Super Bowl LVII halftime show, StockX called Salomon the world’s fastest-growing sneaker brand. With a 2,227 percent increase in trades on the resale platform, it took the top spot by a landslide.
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Launched in 1947, the brand was built for outdoor athletes. However, a decade ago, Salomon released the sneaker that would take the brand beyond being a favorite of hikers, trail runners and adventure folk: the XT-6.
“They’re my preference for a little more technical run — more rocky and hilly,” says David Jou, cofounder of the Manhattan-based physical therapy and fitness studio MotivNY. He remembers first seeing them on professional trail runners like Kílian Jornet. “He put Salomon on the map for trail enthusiasts like myself.”
In the last few years, the brand has done collaborations with Kith, Gore-Tex, and Costs and Children of the Discordance for the XT-6, but 2015’s Snowcross collab with a French boutique represents the brand’s first earnest foray into fashion.
Salomon“Everybody thinks [Salomon] Sportstyle is three years old, and in reality, it’s become more available since early 2019.” says George Egan, Salomon’s North American director of Sportstyle. Although the official collection launched in 2018, “it was 2015 when The Broken Arm actually reached out,” Salomon’s North American director of Sportstyle, George Egan, says.
During 2016, the XT-6 made its runway debut for the Boris Bidjan Saberi menswear spring/summer ’17 show in Paris. Models wore versions that had been dyed yellow, but the designer himself sported a black pair.
