Has Nike’s quality control gotten worse? There’s certainly a big uptick of anecdotal reports pointing out botched products. A bevy of recent Tweets call out mismatched logos, missing (or bolded) patterns, misshapen heels and more.
Most of them cite the recently released Air Jordan 3 ‘White Cement’ Reimagined, a popular reissue and shoo-in for sneaker of the year. And while it may make some sneakerheads’s year-end lists, the $229 shoe has been a disappointment for many. Anecdotes about the popular Panda Dunk are a dime a dozen, too, from unfinished stitches to missing parts.
All of this comes as Nike wages a legal war against sneaker resale site StockX, which Nike says has sold over 100 fake Nike sneakers — 38 of them in a single purchase to a reseller. But StockX says the shoes passed authentication checks Nike itself approved. The implication? Fakes are eclipsing the genuine item in quality.
Canadian sneaker program the Sockjig Sneaker Podcast has been in touch with the reseller who purchased the 38 fake pairs that passed StockX’s Nike-approved authenticity checks. The shoes, Air Jordan 1s in the University Blue, Mocha, and Hyper Royal Jordan colorways, had been purchased at an all-time low price. Why? “Very good quality fakes [flooded] the market in summer of 2022, which is why the market had dipped on them,” Sockjig explains. The reseller has since returned the fakes to StockX for a full refund, but not before Nike came by to inspect them.
StockX, for its part, has responded, emphasizing its commitment to customer satisfaction.
