For a long time, New Balance had a problem — well, it was the problem. Its shoes were synonymous with dads and doctors…which was, to clarify, not a bad thing, but not good, either. Simply put, no one saw them as cool.
That was more than five years ago now, though — and today, New Balance is bigger (and better) than ever, thanks in no small part to surging interest in its archival styles: the 550 and 650. They were brought back to life over the past few years by NYC fashion brand Aimé Leon Dore. (Its founder, Teddy Santis, oversees New Balance’s Made in USA line.) Using old international ads, Santis researched New Balance’s original basketball designs.
New Balance 650 History
“The NB550 actually came from Teddy. He pitched it,” Joe Grondin, the exec in charge of New Balance collabs, told Sneaker Freaker. “He found this random picture of the 550, and he was like, ‘What is this?’ We did a bunch of research and found the silhouette from 1989. The only information we could find about it was from an old New Balance Japan catalogue. We were lucky, because the Japan catalogues are super detailed. We started researching hashtags on Instagram and found this collector who had a pair. Once we got the shoe in hand we built it from scratch with Teddy.”
The duo did the same for the 650, another ’80s era release — albeit high-top, not low. It competed with Nike’s Air Jordan 1, which was also made mostly of leather but had a high foam collar. (This is why the original Air Jordan 1s crack at the collar: because the material isn’t real leather, but rather painted foam.)
“He’s so particular about shape, so everything took us at least eight to ten revisions. We were adjusting millimeters here and there just to get it right,” Grondin said.
And right they got it, even if the new 650 is slightly different from those you’ll find on eBay or Aimé Leon Dore‘s own vintage retail site, Leon Dore. Plus, the modern version goes for far less than these vintage finds: the Aimé Leon Dore New Balance 650R — “R” stands for Remastered, a clarification that these aren’t a 1:1 remake — sold for $165; the mainline New Balance 650, meaning non-collab colorways, sells for $129.