Presented by Vans Native Content

Vans Syncs Sustainable Design and Classic Style in All-New Sneaker

The Circle Vee is made with renewable materials and waste-reducing processes to deliver the best of Vans in a more sustainable way.

man holding vans shoes Jimmy Wilson

When it comes to California cool, there’s no one quite like Vans. As one of the biggest sneaker brands of all time, it’s a label with plenty of iconic innovations. Vans’ latest innovation blends eco-conscious design with Vans’ timeless cool: Meet the Circle Vee. Representing a new milestone in the brand’s sustainability efforts, Vans examined every inch of the production process to make sure it could a more thoughtful sneaker. This begins with the Circle Vee’s one-piece knit upper — made from 48 percent organic cotton, 47 percent hemp, and 5 percent nylon — which is stitched directly onto the outsole. This approach reduces the need for added adhesives and cuts down on overall production waste. The durable outsole is made from Vans’ all-new EcoWaffle tech; made from responsibly-sourced natural rubber instead of petroleum-derived synthetic rubber, it’s a more sustainable way to deliver the grip Vans sneakers have been known for for decades. On top of designing a whole new sneaker, Vans is directly supporting the Tides Foundation to support Ocean Conservancy, with $1 from every Circle Vee product sold going directly to the charity.

Price: $110