First launched in 1967, Clarks’ Wallabees have appeared on everyone from Kanye West, the Wu-Tang Clan and Pharrell Williams to Wes Anderson, David Beckham and Drake — plus a few famous Brits in bands like Oasis and Blur. The omnipresent style hasn’t changed much since it first debuted, making this one of those rare products truly worthy of being called timeless — like Rolex watches or L.L. Bean’s Boat and Tote, to name others in its class. (And see, timeless doesn’t always mean expensive.)
History
The original Wallabees referenced a German moccasin — similar to the ones South African brand Grasshoppers sells today. They featured a similar crepe sole and an upper reminiscent of shoes fashioned first by Native Americans. But the Wallabee didn’t inherit its sole from the Grasshoppers. It adopted it from the Clarks Desert Boot, which first debuted in 1949. That style pulled the concept from boots Nathan Clark, the great-grandson of C+J Clark (aka Clarks) founder James Clark, found in Cairo.
The globetrotting design didn’t immediately garner a whole lot of interest in the UK, though, despite being a go-to elsewhere in the world for over one hundred years. It wasn’t that the shoe was bad by any means — it looked and felt essentially the same as it does today — but it lacked the coolness that catapulted it to its current status. But reggae and dancehall artists in Jamaica, then hip-hop artists here in the US, then bands in Britain gave it that.
In return, Clarks earned plenty of airtime in songs by artists from both genres: Vybz Kartel and Popcaan dedicated an entire song, aptly titled “Clarks,” to the brand; on the Wu-Tang Clan’s “Gravel Pit,” Method Man raps “Wu-Tang gotta be the best thing since Starks and Clark Wallabees”; on Snoop Dogg’s original “O.G.” he raps “They put me on punishment but that didn’t work, now I’m wearing khakis, Wallabees and a T-shirt.” There’s an entire book dedicated to Clarks’ history in Jamaica. And Clarks even collaborated with Wu-Tang Clan as recently as 2019.
