New York-based Thursday Boot Co. just released its first sneaker that delivers top quality details for a radically affordable price. The Premier Low Top features top-tier leather uppers, Vaquetta leather insoles, 2mm EVA cushioned insole covers and dual density rubber outsoles — all for just $129.
The minimalist design shows the natural beauty of the leathers — sourced from the legendary Horween and Carpanese tanneries — devoid of superfluous stitching details. These are some of the best premium sneakers available and cost a fraction of price of the competition. To learn more about the style and what makes them stand out, we talked to Thursday Boot Co. CEO and co-founder Nolan Walsh.
What was the impetus to expand from boots to sneakers?
At first I was pretty resistant to the idea of expanding into sneakers because I was not confident we could do something additive to what was already on the market. After tabling the idea to pursue sneakers, late one night I was voicing my hesitancy to my friend/CMO, Zach Jacobs, and he asked me “then which sneakers on the market do you think are perfect?”
I didn’t have an answer, so I started to look around more closely. I couldn’t find any perfectly clean sneakers with top tier materials at what I would consider a reasonable price point, so we set out to do the same thing with sneakers that we did with boots five years earlier. Make the highest quality, most comfortable, timeless sneaker possible, and sell it at the lowest sustainable markup possible.
How did you choose the silhouette of the Premier Lop Top?I love a minimalist aesthetic, particularly when it comes to men’s fashion. High quality materials, impeccable technical construction and comfort are all necessary for the smart, effortless style that I most appreciate. When I was looking around before starting the sneaker project, I was amazed I couldn’t find a single sneaker that was pristine, and perfectly clean — if you don’t trust me, look for yourself.
