A Leading-Edge Brand May Have Just Revolutionized the World’s Most Important Fabric

Outlier is no stranger to groundbreaking innovations. But what the brand did with this material could change the game forever.

Outlier Freecotton Shortsleeve Shirt hem closeup

By Sean Tirman

Published 4 hours ago

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Cotton fabric is so ancient that it predates recorded history. The earliest evidence suggests it could be as much as 7,000 years old. Yet, it’s still widely used today, likely because of its combination of comfort, versatility and ease of cultivation and manufacturing.

That said, it still has room for improvement. While most manufacturers have attempted this by adding other materials to the mix, a cutting-edge label might have just trumped them all. Outlier’s Freecotton fabric is, in a word, revolutionary.

Outlier Freecotton Boxford Shirt on model — You’d never be able to tell with the naked eye that this fabric is as innovative as it actually is.

Stretching the possibilities

Adding some stretch is a pretty simple way to make cotton more comfortable and wearable. Typically, the trick is to add a bit of elastane to the fabric.

What if cotton could be stretchy without the cotton? That’s what Outlier has managed.

Unfortunately, this makes the weave stretchy at the expense of its durability over time. It also technically makes it less breathable, although the percentage is so small it’s typically not really noticeable.

It also reduces the sustainability of natural fabric, as elastane is typically petroleum-based, meaning it’s made from crude oil like plastic. Furthermore, it’s an allergen that, for some, can cause skin irritation and general discomfort.

Outlier Freecotton Boxford shirt pocket closeup — Stylistically, this fabric wears just like typical fine cotton weaves.

But what if cotton could be stretchy without it? That’s what Outlier has managed. The brand’s Freecotton is a 100-percent cotton fabric with a poplin weave — no elastane or any other additives.

Instead, the brand put the fabric through a finishing process called “VIVO air tumbling,” which gives it a broken-in, lightweight, stretchy feel. This way, the fabric is still just as breathable and lightweight while also being more flexible and versatile.

Outlier Freecotton Shortsleeve Shirt on model — Outlier’s Freecotton is available in a long- and short-sleeved dress shirts, but it’s likely more will emerge.

Two shirts, more to come

You don’t have to wait to get your hands on Outlier’s Freecotton fabric if you want to test it out for yourself. The brand has launched it in two shirt styles.

The first is the Outlier Boxford, a black, long-sleeved button-up. It’s a classic, relaxed cut that works great as an office-appropriate option, but it can also be worn as a more casual streetwear piece with the right accessories.

The second is a little bit more casual, if only by virtue of its short sleeves. It’s called the Outlier Freecotton Shortsleeve and, for now, it’s only available in light blue. That said, it otherwise has the same overall cut and form as the Boxford.

That includes the front breast pocket, dress collar, flat hem, vented sides and more.

Outlier Freecotton Shortsleeve Shirt collar and pocket closeup with Pocket Operator — Along with the novel fabric, the shirts boast masterful craftsmanship.

Available now

Both of Outlier’s Freecotton shirts are now available on the brand’s site starting at $120 (up to $140). However, you should expect to see more styles hit the site in the near future.