On’s relationship with Roger Federer has been fruitful for all parties involved, but especially for Federer.
The partnership between the Swiss tennis legend and the surging Swiss footwear company feels obvious now, but it only started in 2019, almost ten years after On’s inception.
At the time, Federer took a personal bet and signed with the brand as an official ambassador, contributor, designer, and investor in exchange for a 3% equity stake in the business. Today, the stake is worth about $350 million, or nearly triple what Federer earned as a pro tennis player.
The deal also resulted in an excellent footwear line, a.k.a. THE ROGER, which naturally included technical court shoes.
Surprisingly, though, the line’s off-court-focused Clubhouse shoe has arguably been the strongest silhouette in the series, and now On has quietly refreshed it in key ways.
The Clubhouse Is Now Even More Understated

On says THE ROGER Clubhouse has been “reimagined” and “redesigned” to “elevate every outfit.”
Appearance-wise, this translates to a simplified heel collar that swaps out the busy technical mesh of the first iteration for smooth synthetic leather. The laces are now round instead of flat too.