As part of Nike’s ongoing effort to recenter its brand around performance and sport, the Swoosh is doubling down on its running heritage. That strategy appears to be resonating. A renewed focus on core categories like running has reinvigorated investor confidence and helped Nike regain some of the momentum it lost in the lifestyle-heavy post-pandemic era.
While newer models like the Vomero 18 have captured attention — recently becoming a $100 million business — it’s the enduring Pegasus franchise that remains the cornerstone of Nike’s running category. According to community platforms like Strava, the Pegasus continues to be the most popular running shoe, even outperforming newer darlings from brands like Hoka.
That legacy makes the launch of the Pegasus Premium earlier this year all the more significant. It isn’t a simple upgrade — it’s a complete rethink. Combining performance-forward tech with a minimalist aesthetic, the Pegasus Premium feels equally at home on a tempo run or paired with jeans. And now, it’s arriving in its strongest colorway yet.
Meet “Photo Blue”
Nike has methodically rolled out colorways for the Pegasus Premium, balancing the shoe’s tech-laden silhouette with refined, wearable palettes.
