Abzorb doesn’t get enough love.
Like Nike Air and Adidas Boost, New Balance’s core cushioning technology has powered some of the most iconic shoes in recent memory. However, it trails behind the competition in terms of prestige and recognition.
With its latest sneaker drop, New Balance aims to change that, namely by making Abzorb the star in both name and design.

Releasing this month, the Abzorb 2000 features a full-length midsole that showcases both Abzorb and Abzorb SBS pods — two stalwart innovations that have long been part of the New Balance catalog.

New Balance developed Abzorb in the early 1990s and introduced the technology with the 998, a model that continues to headline the Made in USA collection with fresh colorways.