A tag that reads “Made in USA” carries weight, now more than ever.
Our country’s identity was forged and stitched by generations of makers, but over our short history, that identity has changed. Now, most of us are consumers.
The professions that built our nation have since been shipped offshore to fuel our propensity for products. It’s no secret we consume at an alarming pace—imports of foreign goods reached $3.3 trillion in 2024, according to the Bureau of Economic Analysis.
The good news is, many Americans still side with the home team, when given the chance. Instead of competing on price, our homegrown goods trumpet craftsmanship and engineering as driving principles behind better products.
There’s a sense of pride derived from supporting domestic craftsmanship. Many American clothing and accessories manufacturers are hanging on by a thread with razor-thin margins and a constant need to validate themselves in the face of fast fashion.
Fortunately, dozens of intrepid craftsmen and creators are establishing new brands and keeping generations-old family business alive in the name of American manufacturing. A small but noticeable about-face is occurring, with more style goods being made in the USA than in decades.
