I hope other brands are taking notes on Fellow’s recent relaunch and redesign. The eight-product assortment debuted last month with label-less plastic packaging in Fellow’s signature bright green. Gone is the “Barber” from its former moniker, Fellow Barber. Shave cream and aftershave were swapped out in favor of a hair-centric lineup, with two new stylers brought into the fold, and two distinct shampoos—one for warmer days, one for colder and drier ones.
It’s an indication that Fellow is taking itself more seriously as a player in the hair care and styling space, and is drawing a fine line between its product assortment and its brick-and-mortar barbershops in NYC and San Francisco. Those barbershops are excellent, but until now, the product assortment always felt like something you just bought impulsively after a haircut onsite, like a candy bar at the grocery. This redesign and more considered assortment is for enthusiasts and loyalists, something that you proudly display on your sink ledge. Fellow feels ready to compete against other salon- and barbershop-backed bigshots like V76 and Blind Barber.
Surely you’re curious about the efficacy of these products, too. Because, after all, if you’re going to display it on your vanity, they had better not collect dust in the meantime. You’ll get plenty of mileage from whichever product you need — and the brand’s five-product styler assortment ensures that, in the very least, there’s a product to suit your demands. The one notable omission is a standalone conditioner, which I imagine will be among the next launches. It should also be said that you cannot yet purchase the brand’s winter shampoo—which is part of this relaunch—but as the season changes, so too will the assortment.
Here’s a look at Fellow’s hair-centric relaunch, excellent both on your sink ledge and on your head:
Stylers
Fellow Mineral Spray
New to the assortment, this mineral spray texturizes hair and gives you a medium hold without adding or dulling your natural shine. You can use it on its own as a light styler, or as a finishing spray after applying other products. Just don’t confuse it for your standard-fare hairspray; it’s not going to make you feel flammable on contact.
