Todd Snyder has basically done it at all. He worked for Ralph Lauren, then J.Crew, then finally branched out to start his own brand — aptly named Todd Snyder — which has stores all over New York, over in East Hampton and Connecticut and across the country in San Francisco and LA. He’s designed suits and suede jackets, trousers and collaborative sneakers — even swimsuits and suitcases.
But he’s never created a cologne…at least until now.
He’s always carried them, mind you — either from Aesop, Musgo Real or D.S. & Durga. Snyder debuted the latter label in his Madison Park store in 2017. It appeared online shortly thereafter. Ever since, sales have increased year-over-year, Snyder says. That’s why, when it came time to make his own custom fragrance, he went straight to D.S. & Durga founders David Seth and Kavi Moltz.
“I’ve always felt that the best men’s shops are the ones with the best edited and most unexpected collections, but also offer an access point of discovery,” Snyder says. “D.S. & Durga is a best-in-class perfumer that offers exactly that — a sense of discovery the Todd Snyder customer is instantly attracted to. We don’t just curate the best men’s brands, we work with them.”
“The smell of the beach in the morning is one of the most hopeful sensations I know.”
Together, they crafted a cologne that referenced not the city streets Snyder has to gallivant to get to his stores, but the beaches he escapes to when they’re closed (or at least out of mind).
