This story is part of our end-of-year series This Year in Gear rounding up the most notable releases of 2022. For more stories like this, click here.
It’s important to put your best face forward. And more brands than ever are eager to help you do so — ones backed by celebrities, others founded on patented scientific formulas. Below, find impressive products from mainstays, new ones from up-and-comers and plenty of choices in the in-between, from fragrances to exfoliating towels.
Aesop Eidesis Eau de Parfum

Aesop’s newest scent recalls the rich aroma of an open fire. Notes of amber and allspice contrast dark char and dim bars.
Price: $195