Celebrity-backed brands are a dime a dozen: Ryan Reynolds and The Rock both own liquor companies; Robert DeNiro co-founded the trendy restaurant chain Nobu; Dr. Dre founded Beats by Dre and then sold it to Apple for $3 billion dollars. What am I getting at? Well, usually the celebs that sign on with these brands, or buy them outright, know little to nothing about the given category. It’s an investment — likely with a high potential return. (Who wants to act or perform forever? This is retirement money we’re talking about.)
In the skincare space that’s less true, but, experience rarely equals expertise. Celebrities known for getting dolled up for roles or premieres don’t automatically know the ins and outs of cosmetology. But a nail polish brand by Harry Styles, for example, doesn’t feel super far off given he paints his nails pretty regularly (no matter if he’s headed on stage or not). This same thinking made Pharrell Williams’ foray into face and body products — through his product company, Humanrace — feel pretty expected. The man’s been applauded for his wrinkle-free face and envy-inducing complexion for decades. Why shouldn’t he let fans in on his secrets? And for $$$ in return, of course.

He developed Humanrace‘s three-step skincare routine with the help of his long-term dermatologist, New York-based Dr. Elena Jones, MD. Long-time Adidas executive Rachel Muscat — first with Yeezy and then Pharrell — serves as co-founder and president. As you can see, it isn’t just Pharrell OK-ing someone else’s ideas. He’s pulling back the curtain on his good skin if you will. (It’s due to more than just great genes.) Plus, there’s an air of heady altruism throughout — and if you’re familiar with Pharrell, you’re aware of this in everything else he does. Hell, he’s named the whole thing Humanrace. Like Muscat told Highsnobeity, “if the product wasn’t true to the person or the brand that you’re working with, it just won’t resonate with the consumer.”
About Humanrace
What is Humanrace?
Humanrace is Pharrell Williams’ product company. He’s particular about calling it such because it sells all of his creative endeavors: sneakers, clothing, ceramics and now skin- and bodycare. He co-founded it alongside frequent collaborator Rachel Muscat with consultation from his personal dermatologist, Dr. Elena Jones, MD.
When did Humanrace launch? Is Humanrace Sustainable?
Humanrace launched in 2020, earning Pharrell a spot on several year-end best-of lists for skincare, sustainability and broader product innovation. In the two years since launch, Humanrace has furthered its mission of moving away from single-use plastics and water-based products in favor of post-consumer plastic waste vessels, recyclable paper refills, soap-free formulas and vegetable dyes.
