The seemingly simple process of whitening your teeth is rarely ever easy. Brightening kits don’t always work, and they’re tedious beyond belief. Further, dental insurance doesn’t cover cosmetic services like professional whitening, and at-home kits that promise quick results require wearing uncomfortable mouthpieces and applying unsavory gels and serums. (Try doing literally anything else with a massive mouthpiece in!)
We believe the best way to make whitening a part of your routine — in a way you’ll remember to do it, too — is to buy a whitening toothpaste. Options are aplenty nowadays, and we’ve done the work of narrowing the field for you. These are the 10 best whitening toothpastes.
Best Overall Whitening Toothpaste: Colgate Optic White Renewal Toothpaste

Optic White Renewal Toothpaste
A patented formula comprising 3 percent hydrogen peroxide lends Colgate’s Optic White toothpaste its whitening powers. In four weeks, the brand states, you’ll see a near-complete reversal of up to a decade’s (give or take, I guess) worth of stains. For those prone to mouth sores, perhaps steer clear; Colgate says SLS within can exacerbate such issues.
Best Upgrade Whitening Toothpaste: Native Wild Mint Whitening Toothpaste

Whitening Wild Mint Toothpaste
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$36.00 (7% off)
You know Native? The ones you see selling $10 dollar deodorants? Yeah, they make $10 dollar toothpaste, too. (It’s good stuff, I swear!) Available with or without fluoride, their whitening iteration can be used daily to prevent cavities, restore enamel and, over time, lift stains.