Whenever somebody asks me what they can best do to prevent or reverse signs of aging, I give them one word: Retinol. Well, I also tell them to stop binge drinking, or to get more sleep, or to wear SPF every day. But they want the magic eraser instead. And fortunately, it more or less exists in retinol.
Retinol is a vitamin A derivative that boosts collagen production in your skin, reduces the appearance of pores, prevents breakouts, improves circulation and nutrient delivery (resulting in healthier, stronger, brighter cells). It’s quite likely your dermatologist’s favorite ingredient, and can even come prescribed as tretinoin if you want a high-end, heavy-duty fix for your skin.
But retinol is a tricky topic, too. See, we use the word ‘retinol’ to describe what is actually a range of retinoids, and of those retinoids, only one of them is technically ‘retinol’. And retinol-retinal is on the stronger end of the retinoid spectrum (just shy of prescription-strength tretinoin). It’s like how we use the word ‘pomade’ to describe all hair products, but there is still one product that is technically just ‘pomade’. I digress…
Retinol comes with a host of warnings. Primarily, it can increase your skin’s sensitivity to the sun, so it’s recommended that you double down on SPF after use (and of course, only use retinol before bed, then wash it clean in the morning; doing this also ensures that the product syncs up with your body’s regenerative cycle, so you’ll maximize retinol’s benefits, too). You should speak with your board-certified dermatologist if this is your first time at the rodeo, to get his or her advice on how to approach and monitor use. And remember, you’re playing a long game: The stronger your product, the harder it can work (though stronger may not be better for everyone); even then, all retinol products need to be used for about 90 days before you see those firming-affirmative results, and you need to use them in perpetuity to maintain results.
Whew. And that’s only the gist of it. So without further delay, here are the best retinol creams, serums, oils, and even one alternative (for those too sensitive to retinoids).
Sunday Riley A+ High-Dose Retinoid Serum

Best Overall Retinol Cream
Sunday Riley A+ High-Dose Retinoid Serum
By blending 1% retinol and 5% retinoid esters (along with antioxidant-rich blue algae), Sunday Riley’s retinol serum is a cornerstone of a great “skin fitness” regimen. Use it two days on, two days off, to give skin cells the proper time to turnover and shine brightly between doses. The gentle serum utilizes botanical extracts too (like ginger and cactus), to calm, soothe, and nurture the skin while it takes a very polite, but necessary smackdown from the retinol as you sleep.