With almost a full year stuck in quarantine, it’s officially time to refresh your grooming cabinets. Out with the old and in with the new — it’s time to invest in face washes, hair conditioners and even hydrating mists.
Black-owned businesses saw an overwhelming uptick in sales during the second quarter of 2020; a supportive response to the Black Lives Matter movements that created visibility for small and new businesses, and Black-owned grooming brands were shared on numerous lists by July 2020 — however, representation needs to be continuous, not momentary.
So we’ve compiled this robust listing of 25 daily-use essentials from over 20 Black-owned grooming brands. Celebrity-backed products from Fenty Skin by Rihanna, Mantl by Karamo Brown, and Pattern Beauty by Tracee Ellis Ross are listed but we plugged in just as many exceptional small brands. From Chloe + Chad to Frederick Benjamin, you’ll find a variety of businesses that have been around for years without a spotlight, deserving even greater support.
Here are our 25 favorite men’s grooming essentials from skincare to immune care, all exclusively produced by Black-owned brands — go ahead, splurge a little.
Skincare
Fenty Skin Total Cleans’r

Oil-free and non-comedogenic, this cream cleanser is made for all skin types and sexes. Unique ingredients such as black cherries provide the skin with a surplus of Vitamin C while others such as ginkgo biloba control oil. Did we mention it’s vegan and gluten-free?