“I started messing around with soap after I got my wife a crafting magazine and thought, ‘Hey, we can make soap!’” Jeremy Lugo told me as he donned a pair of black latex gloves in preparation for a batch he was making in his tiny Bay Ridge studio. “Through the process I thought I could incorporate some really good ingredients in it and create a nice, masculine product. I was kind of sick of using hibiscus and rose-smelling stuff and I was a little frustrated as to why there isn’t stuff like this out there for guys.” This was the start of Rich + Clean, Lugo’s at-home soap-making business.
Lugo likes to make things, and the NYC-sized bedroom in his apartment (now Rich + Clean’s headquarters) has always been a workshop for him and his wife to get crafty — most of the light fixtures and even the concrete-topped kitchen island in Lugo’s apartment were put together in the workshop. Lugo thought that making soap was just going to be another hobby, but a couple months in he realized he was on to something. “Pretty much everyone who I had given soap to — because I had so much excess from different trials and error — said to me, ‘This is pretty much the best soap I ever used,’” said Lugo. “I thought, ‘This is the best soap you ever used? I still haven’t gotten to the level that I think the soap needs to be at — there’s something good here.’”
Lugo continued to perfect his soaps through trial and error, along the way picking up essential oils and mixing different scents at various ratios. “I would smell these day and night.” Eventually, he ended up with the layered, masculine aromas he currently sells. The first of the soap he perfected was his vetiver soap, and he now sells four other bars along with various body washes, hair products and skincare products.
Rich + Clean is currently a passion project (Lugo’s main work is in construction management), but Lugo says that the company is growing and suggests that it might become his full-time gig. “The more that I’ve been fading out of what I do and fading into this — it’s been growing. It’s a little scary, but no risk, no reward.”
A Quick Primer

Lugo’s soaps are made from carefully concocted recipes with a complex array of scents and exfoliants and are crafted using specialty tools. What we’re making here is a bit different. Lugo specially formulated this recipe for Gear Patrol readers, and it’s similar to the soaps he sells at Rich + Clean, but this version is simpler. It’s easy to make in just one to two hours at home with ingredients you can easily get online or at a grocery store and with supplies you’ll likely already have. The recipe is approachable for beginners, but do heed our various warnings throughout. Soap making is fun, but some of the materials (especially lye) can be dangerous to work with.