Presented by Artem Native Content

Put Quality Close at Hand with Artem Watch Straps

The horologists behind Artem finely engineer every detail for straps that will stand the test of time

three watch straps Artem

Artem is a brand by and for the most ardent watch enthusiasts. Horologists are dedicated, above all, to the details. Why should that end where the watchband begins? Artem’s creators are so detail-oriented that they’ve built the brand around one highly-specific niche: sailcloth watch straps. That focus has allowed them to perfect the category with premium after-market straps that achieve maximum comfort and functionality wrapped in artisanal design – in sailcloth and beyond.

For minimal fuss and the cleanest possible finish, turn to Artem’s Loop-less Sailcloth straps. Meant for use with a Deployant Clasp, these water-ready sailcloth models secure with one fluid motion and little bending. The strap’s end tucks under the band so it stays out of your way which allows this smart sailcloth material to really shine. The colorways are a nod to Artem’s eye for the smallest details: the black strap comes with the option for white, gray or black stitching, and the blue strap comes with white stitching.

Artem calls the HydroFlex its finest work to date, which is really saying something for a brand with painstaking dedication to quality. Designed to be water-resistant and highly flexible and durable, this hybrid strap combines a FKM rubber base with the brand’s signature synthetic sailcloth upper. Each of the four classic colorways is finished with matching stitching and contrasting black loops.

Artem mastered the sailcloth strap and moved onto nylon while keeping quality at the forefront. Seven striped and three solid colorways mean there’s something in this collection for everyone, from the understated Blue Bond to the eye-catching Commander. Polished stainless steel hardware on each strap brings the shine, and a thoughtful design keeps the metal off the skin and the strap pinch-free.

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