National Parks are buckling under the pressure of America’s newfound love for the great outdoors. In 2021, international travel restrictions paired with a mass aversion to enclosed places, thanks to Covid lockdowns, sent 4.4 million nature seekers to Yellowstone, where they discovered – with shock and awe – more people; 1 million more people than in 2020, to be exact.
While no bison, bears, or wildland were harmed – at a significantly greater rate – in the making of this phenomenon, supply chain issues and staffing shortages have wreaked havoc for wanderlust workers and seekers alike, to which unexpected aid has come from preppy basics brand, J.Crew.
National Park Foundation for J.Crew is a collection of USA-made graphic tees and hats by watercolorist Pauline de Roussy de Sales highlighting the flora, fauna and landmarks of five national parks: the Badlands, Acadia, Biscayne, Great Sand Dunes and Joshua Tree. Each item’s vintage tinge strikes a nostalgic cord; the homecoming of a long-lost souvenir you picked out on a magical childhood road trip that never was.
Along with a $250,000 donation in support of the National Park Foundation‘s mission to preserve and protect public lands for future generations (knock on wood), the collaboration marks the first brand that’s offering products using U.S. Trust Protocol cotton: a sourcing and verification process that works with farms that are committed to improving their environmental footprint with minimized water usage, improved soil diversity and reduced greenhouse-gas emissions.
Check out the full collection below.
J CrewBadlands National Park
National Park Foundation x J.Crew Graphic Badlands T-shirt
J CrewAcadia National Park
