Avery Ginsberg — an NYC-based multi-hyphenate: YouTuber, fashion designer, model photographer, Garment Worker Protection Act organizer — has been vegan since 2017. His vegan cooking blog, hosted on Instagram as @songfromforestfloor, stretches as far back as 2019, when he posted his first image, breakfast (oat muffins and cashew yogurt with lemon zest, blueberry dust and a smattering of mint leaves).
His work on YouTube — a personal style vlog called GearedTowardGear — segued into STAATSBALLETT, a gender-fluid, eco-friendly clothing line he co-founded with Kailee Mckenzie. Veganism compelled him to incorporate plant-based materials — things like pineapple and cactus leather, natural dyes and seed buttons — into STAATSBALLETT’s releases. Then his lifestyle prompted a more personal mission: make vegan footwear.
“In 5th grade, I swore I ran a footwear company,” he told Highsnobiety in 2020. “I was contacting real businesses right and left with the most hilarious ‘shoe designs.’ In middle school, I took a step closer to the real deal and started hand-painting friends’ and family’s shoes. It has strangely always been a part of my life; from an early age, shoes were a method of expression — of differentiation. After working on my clothing brand, which I viewed as pure self expression, I craved developing a product with functionality at its core. I wanted to pursue a true physiological need. I have been leading a plant-based lifestyle for three years now, and one thing I could never find were versatile and purposeful boots free from animal products. Any pairs I found were colorful, bubbly, used veganism as a marketing ploy, and were made of plastic. I wanted to challenge that.”
GROUND COVER# GI – 4301 – 19 – 161
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$480.00 (42% off)
GROUND COVER# GI – 1201 – 20 – 524
GROUNDCOVER# GI – 6001 – 20 – 285
GROUND COVER# GI – 5602 – 20 – 123
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$120.00 (22% off)
