These Nikes Offer Seven Different Looks in One Shoe

Nike’s two new golf shoe collaborations with Eastside Golf boast a rare and unique design detail that lets wearers easily change up either shoe’s look.

Removable Nike swooshes that work with the Nike Air Max 1 OG x Eastside Golf shoe

By Ben Bowers

Published September 17, 2024

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The Nike Swoosh is one of the world’s most recognizable brand logos. Its value to the company is priceless, but if you prefer to think in hard numbers, Forbes estimated that the Swoosh logo alone was worth $26 billion in 2015.

Maintaining this brand value must partially explain why Nike rarely releases sneakers with customizable swooshes, no matter how much consumers might like the idea. And let’s be clear: buyers definitely like the idea. Why else would TikTok be littered with videos of hacks, tips and tricks for customizing the look of the swoosh?

That said, the unique sneakers Nike has released lately with swappable and adjustable swooshes have all followed a similar approach.

Close up of the removable swoosh in gold on the Eastside Golf x Nike Air Max 1 '86 OG' — The removable swoosh system on Nike’s two new golf shoe collaborations with Eastside Golf features a unique attachment system we’ve never seen before.

In 2018, the brand released a special Air Foamposite Pro As QS version ahead of the NBA All-Star weekend featuring interchangeable velcro swooshes. A year later, in 2019, the Nike Air Force 1 ‘Swoosh Flavours’ series also allowed buyers to swap between six different bold swoosh colors that velcroed onto the shoe similarly. Other models like the Nike Union x Air Jordan 1 KO Low released in 2023 and various unique versions of the Nike Blazer have boasted the same trick.

Nike’s new collaborative takes on the Nike Air Max 1 ’86 OG’ and the Air Zoom Victory Tour 3, made in partnership with Eastside Golf, offer a new take on removable swooshes we’ve never seen before.

Eastside Golf x Nike Air Max '86 OG' shown with all six swappable swoosh designed against a grey wall.

Each pair ships with three double-sided removable swooshes inspired by different brand connections to Eastside Golf, all aligned with the brand’s mission to make golf more inclusive.

Instead of using Velcro to attach to the shoe, though, the swooshes are held in place by a set of two gold pegs located on both sides of the shoe. These pegs fit into matching holes cut into each swappable swoosh.

Eastside Golf x Nike Air Zoom Victory Tour 3 shown from side on golf course without the swappable Nike Swoosh branding — User’s can also opt to not attach a swappable swoosh for a cleaner look.

The unique approach essentially gives each shoe six different looks, or technically seven, given that wearers also have the option not to attach any of the larger removable swooshes.

Both limited golf shoes will ship starting November 1, but pre-orders are available now while sizes still last.