Adidas’s New Military-Born Sneaker Is an Instant, and Affordable, Icon

The German giant just dropped a convincing dupe of a legendary sneaker from the 20th century.

Adidas BW Army ShoesAdidas

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Maison Margiela outfits actors and musicians, not army personnel. However, the luxury fashion house has become synonymous with an enduring relic of 20th-century West German military uniforms.

First released in 1999, the brand’s Replica sneaker is a premium take on the 1970s German Army Trainer, otherwise referred to as the GAT. Few sneakers have impacted sneaker culture more over the last 25 years.

Minimal branding, neutral colorways, subtly textured leather — the Replica ushered in an era of quiet luxury, becoming a perennial must-have for celebrities urban creatives and paving the way for a genre of high-low brands like Common Projects.

maison margiela Replica sneakers
First released in the late 1990s, the Replica by Maison Margiela costs $750 per pair.
Maison Margiela

But as with most grails, the sneaker is prohibitively pricey, retailing for $750 in 2025.

Not to worry: Adidas just dropped a convincing dupe of the Replica by offering its own spin on the classic GAT trainer for a fraction of the price.

What’s more, the shoe backed by genuine military heritage in the sense that Adidas actually supplied trainers to the West German Army throughout the ’70s and ’80s.

white Adidas sneaker
The BW Army Shoes (pictured) are more than convincing dupes of the Replica. Adidas actually supplied the West Germany Army with trainers in the 1970s.
Adidas

Simple is timeless

Dubbed the BW Army Shoes, this Adidas release arrives in simple black or white, with lightly distressed leather and little branding to speak of; these even forgo the three stripes down the side, as featured on most everyday Adidas sneakers.

white Adidas sneaker
Lightly distressed leather gives the BW Army Shoes instant patina.
Adidas

Furthermore, the BW Army Shoes look effortlessly relevant, considering the similarities between the old-school GAT and the always-trending Samba.

Both models share the same general proportions and qualities like tan-rubber gum soles and suede paneling around forefoot.

black adidas sneakers
The BW Army Shoes come in white or black (pictured).
Adidas
black adidas sneakers
Light branding make the BW Army Shoes timeless and versatile.
Adidas

The best part? A pair of BW Army Shoes costs just $120 — an 84 percent discount from the Maison Margiela Replica.