
Here’s a question for you: what would happen if Tim Gunn and Bear Grylls sat down at a sewing machine?
Before your mind explodes with the absolute non-possibility of such a thing, allow me to interject. What you would have would be a great looking, highly functional, properly fitted piece of outerwear for hiking, climbing, skiing, snowboarding, or pretty much anything nature’s elements could throw at you.
Exit sewing machine, stage left. Enter Aether, stage right.
Aether (e-ther) is a new line of apparel started by two Hollywood film producers Jonah Smith and Palmer West. Both film producers (Requiem for a Dream, A Scanner Darkly, Religulous) who, in their spare time, developed a brand based around the need for stylish performance gear, designed for the metropolitan weekend warrior. The inspiration? One day, while on the slopes, the two realized that the outerwear they were wearing was little different (if at all) than that of the pimple-faced pubescent punk kids on the half-pipes. And as if sharing the slopes weren’t enough.
Time for a change, and what better way than design a product of your own heart. In this case, a product focused on using technologically advanced outdoor fabrics, designed in a more sophisticated manner for the modern-day outdoor enthusiast.
Dressing your age; a novel idea, right? It’s what we condone here at Gear Patrol and Aether fits the bill.