By Gear Patrol Reader Matthew Swaggart:
The other day, my buddy called a local Saks Fifth Avenue store and asked if they carried Levi’s Capital E brand jeans. The salesman quipped, “Levi’s! No, we don’t carry Levi’s.” His tone was overtly snarky, to which my buddy replied with a few choice words and hung up the phone (the fact is, Saks does have Levi’s in their catalog).
Here is my problem with this situation – designer denim is out of control right now. Most of it doesn’t even look good and may be completely worthless in a few months. This prompted my thoughts on men and on fashion.
Right now we see a cookie-cutter man entering the wonderful world of fashion by wearing Affliction T’s, True Religion jeans, and long, square-toed shoes. THIS DOESN”T LOOK GOOD, MEN!!! It also represents an exorbitant amount of money to spend on a few items that won’t last in the world of fashion. I’m a denim freak and I have a closet full of designer jeans including True Religions, however, I find myself on a day-to-day basis wearing my Levi’s 514 Slim Straights
No American designer or article of clothing will ever touch the impact that denim has had on the world of fashion…EVER!
To the snarky jackass that answered the phone at Saks, lets have a history lesson, shall we… the most American article of clothing we have is the blue jean. It was invented by Levi Strauss and Jacob Davis in 1873, right here in the USA. No American designer or article of clothing will ever touch the impact that denim has had on the world of fashion…EVER! The blue jean was invented in America and became wildly popular (in a fashion sense) in the 60s and has never looked back. To you, snarky salesman, I say that you are un-American (I actually hate this term and I don’t really mean it).
